“Krasny Kotelshchik” is starting information campaign delicated to working people

On the Day of Spring and Labor, the Taganrog Boiler-Making Works "Krasny Kotelshchik" (TKZ) is starting a truly symbolic project - a large-scale information campaign dedicated to working people.

Within the period of three months, residents and visitors of the city will be able to see 23 image billboards with portraits of TKZ employees - engineers, designers, boilermakers, machine operators, foremen and managers. These people represent the present-day industrial Taganrog, the specialists who are daily contributing to the development of the enterprise and consolidating the country's technological leadership.

The information campaign is running under the slogan: "I am valued here. And this is valuable!", which clearly reflects the main message of the project - recognition of labor as the highest value and respect for a person who has chosen a profession in industry.

- "Krasny Kotelshchik" is not just a job. It is a true legend, a special story that begins with each and every boiler maker. It is the people who are the main driving force of our enterprise, and the works thanks them in a particularly warm and extraordinary way. The worthies of our billboards represent the entire workforce of TKZ, honest and open specialists, devoted to their work and country, - emphasizes the Head of the Press Office Anna Topchieva.

The key goal of the project is to emphasize the importance of labour of boiler makers and to enhance the prestige of industrial professions. Through bright, recognizable images, the campaign conveys an important idea: labour in production today is an estimable choice, a special responsibility and a great honor.

The information campaign is also carrying an important social message: it points out that industrial professions are being the basis for industrial development and sustainable economic growth of the city, region and country as a whole.